Italy is one of the European cradles of the motoring industry, a country that has been able to consign to history automotive and motoring brands that are still part of the people’s imagination. The heart of this motoring tradition is certainly a land that has always nurtured the racing myth and marked a piece of Belpaese history: the Motor Valley, also known as the Land of Motors.
We are talking about the symbolic place for all fans and that represents not only a historical reference nor an industrial hub, but a tourist suggestion that allows you to totally immerse yourself in the dimension of engines, living unique, adrenaline and personalized experiences.
What is the Motor Valley
There is no doubt thatEmilia Romagna is the nerve center of Italy’s motorsport tradition: there many of the automakers that have made racing history were born, there the technical and design development associated with racing cars and motorcycles is nurtured. There the citizenry gathers around a passion that becomes an identifying and distinctive trait.
And in fact, in no other Italian region can you find such a wealth of attractions related to the world of cars and motorcycles: circuits, industries, auto and motor museums, markets dedicated to collecting. Along a trajectory that, from Parma to Rimini, encompasses the entire region, stretches the industrial and cultural district of Motor Valley.
Just to name the most significant brands and attractions, the Land of Motors is the birthplace of the Ferrari, Lamborghini, Maserati and Ducati manufacturers, and the two racing venues of Misano and Imola are located there. But Motor Valley is much, much more.
Motor Valley’s experiential tourism
Inevitably, the Land of Motors is a Mecca for followers of racing, fans of cars and motorcycles, and it is also a totalizing dimension in which to experience extraordinary opportunities for experiential tourism dedicated to cars and motorcycles. The range of events, which take the form of guided tours, museum fascinations, dedicated gift shops and real ‘on the ground’ experiences is almost unlimited, to the point that orienting oneself within the possibilities even becomes a daunting task. So let us try together to discover the main seductions offered by the Motor Valley in terms of events and experiences.
Motor Valley: the official website
The best thing to do is to start from the most authoritative source: the official website of the Motor Valley. On the portal you can stay constantly updated on news, events, training and business opportunities. The site features the stories of professionals and stakeholders who help perpetuate the myth of the Land of Motors and a comprehensive overview of all the tourism venues, from museums to racetracks to the official headquarters of brands related to the auto-motorcycle industry. If you want to fully understand what the Motor Valley is and what it has to offer, we recommend you take a look.
Okay, now we are ready to tell you about a roundup of extraordinary events and experiences to be had in the Motor Valley thanks to MotorSport Maranello: lights out, let’s go!
Motor Valley bus tour + Ferrari test drive
What better way to discover the Motor Valley’s iconic sites than with a guided bus tour, which will take you to the district’s most significant destinations: the Ducati, Lamborghini and Ferrari museums (both the one in Modena and the one in Maranello), and then end the tour with an incredible experience, a test drive in the Ferrari Portofino, followed by a ride on the Formula 1 simulator.
You can book your Motorvalley Marathon Bus Tour here:
Motor Valley Tour
Not a fan of bus tours? No problem, you have the option of booking a similar experience, but by retracing our local motor history in your own vehicle, everything else will already be planned: just opt for the Motor Valley tour and drive: visit museums, test drive in a Lamborghini and, again, test drive in a Ferrari Portofino and then on the F1 simulator.
You can book your Motorvalley Marathon Tour here:
Road and track test drive
If, however, you are the type who is mainly interested in the adrenaline rush behind the wheel, you can opt for one of the many suggestions for a Test Drive in a Ferrari or Lamborghini. The possibilities are truly endless: you will be driving on a route between 10 and 120 km long, along the streets of Maranello or tackling the striking Apennine hairpin bends near Modena… But if your dream is to feel like a pilot for a day, then we suggest you opt for a test drive on the track!
You can choose and book your Ferrari and Lamborghini test drive:
Ferrari Experience
Are you super fans of the Prancing Horse? Again, there is something for you: three different packages dedicated to the Ferrari Museums, depending on whether you want to visit the museum in Maranello, the one in Modena, or both. Each solution is customizable in relation to your choices, decide how in-depth you want to know the universe of the Rossa and what experiences to give yourself during the tour!
You can book your Ferrari Experience here:
For doubts, questions and curiosities, you can visit our website, contact us in the ways you prefer and build your dream experience in Motor Valley, we are waiting for you!


